Privacy policy

MUSE SILHOUETTE — PRIVACY POLICY

This Privacy Policy explains how Muse Silhouette (the "Site", "we", "us", or "our") collects, uses, and shares your personal information when you visit, use our services, or make a purchase from musesilhouette.co.uk (the "Site") or otherwise contact us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refers to you as a user of the Services, whether a customer, site visitor, or another individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you agree to the collection, use, and disclosure of your information as set out in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access the Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any revised policy will be posted on the Site with an updated "Last updated" date, along with any other steps required by applicable law.

How We Collect and Use Your Personal Information

To deliver the Services, we collect personal information about you from a range of sources, described below. What we collect depends on how you interact with us.

In addition to the specific purposes outlined below, we may use your information to communicate with you, provide or improve the Services, meet applicable legal obligations, enforce our terms of service, and protect the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The personal information we hold about you depends on how you interact with our Site and Services. "Personal information" refers to information that identifies, relates to, describes, or can reasonably be linked to you.

Information You Provide Directly

  • Contact details, including your name, address, phone number, and email
  • Order details, including billing and shipping address, payment confirmation, email, and phone number
  • Account information, including username, password, and security details
  • Customer support information, including anything you share when contacting us

You are not obliged to provide this information, though doing so may limit your ability to use certain features of the Services.

Information Collected Automatically

We may automatically collect certain data about your interaction with the Services ("Usage Data") through cookies, pixels, and similar technologies. This may include device and browser information, network information, your IP address, and how you interact with our Site.

Information from Third Parties

We may also receive information about you from third parties, including:

  • Service providers who support our Site and Services, such as Shopify
  • Our payment processors, who collect payment details (e.g. card or bank information, billing address) to process your orders

Any information received from third parties is handled in line with this Privacy Policy.

How We Use Your Personal Information

  • Providing the Services — to process payments, fulfil orders, manage your account, arrange shipping, and handle returns or exchanges
  • Marketing — to send promotional communications by email or other channels, where permitted, and to personalise advertising
  • Security and Fraud Prevention — to detect and investigate suspicious or fraudulent activity. You're responsible for keeping your account credentials secure and should contact us immediately if you suspect unauthorised access
  • Customer Support and Service Improvement — to respond to enquiries and improve the Services, in our legitimate interest of maintaining an effective business relationship with you

Cookies

We use cookies on our Site to operate and improve it, including remembering your preferences and understanding how visitors interact with our Services. For details on cookies used to power our store via Shopify, see shopify.com/legal/cookies. Third parties and service providers may also use cookies on our Site for advertising and personalisation purposes.

Most browsers accept cookies by default, but you can adjust your settings to remove or block them. Doing so may affect the functionality of the Site.

How We Disclose Personal Information

We may share your personal information with third parties in certain circumstances, including:

  • With Shopify and other vendors who perform services on our behalf (e.g. payment processing, data analytics, customer support, fulfilment)
  • With business or marketing partners, who will handle your information under their own privacy policies
  • Where you direct or consent to disclosure, such as delivery of your order
  • Within our corporate group, where relevant to running our business
  • In connection with a business transaction (e.g. merger), to comply with legal obligations, enforce our terms, or protect our rights and the rights of others

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal data about your use of the Site to help operate and improve it. For more detail, see Shopify's Consumer Privacy Policy.

Third-Party Websites and Links

Our Site may link to websites operated by third parties. We are not responsible for the privacy practices of these sites and recommend reviewing their policies independently. Inclusion of a link does not imply our endorsement.

Children's Data

Our Services are not directed at children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us to request its deletion.

Security and Retention

No method of transmission or storage is completely secure, and we cannot guarantee absolute security of your information. We recommend avoiding insecure channels when sharing sensitive information with us.

We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

Under UK GDPR and the Data Protection Act 2018, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Delete your personal information
  • Restrict or object to certain processing
  • Port your data to another provider, in certain circumstances
  • Withdraw consent, where processing is based on consent

These rights are not absolute and may be subject to exceptions permitted by law. You can exercise them by contacting us using the details below. If you're unhappy with our response, you may also have the right to complain to the UK Information Commissioner's Office (ICO).

Managing Communication Preferences

You may opt out of marketing emails at any time via the unsubscribe link included in each message. You may continue to receive non-promotional communications, such as order updates.

International Transfers

Where we transfer your personal information outside the UK, we ensure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement or transfers to countries recognised as providing adequate protection.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Store Name: Muse Silhouette
Company Name: CP ASPIRE LIMITED
Company Number: 15897077
Company Address: C/O Cooper Parry Sky View, Argosy Road, East Midlands Airport, Castle Donington, Derbyshire, DE74 2SA, England
Email: contact@musesilhouette.co.uk
Phone: +44 7446376756
Customer Service Hours: Monday to Friday, 9:00 AM – 6:00 PM